You have only few seconds to impress your audience after their landing on your website. So if your landing page design is dull and boring then they will skip to other sites.
In this article, we'll show you how to design a high converting landing page with essential 7 easy-to-follow tips.
Now people have numerous options to visit their favorite websites from billions of similar categories. So competition has risen and will be more competitive to remarkable place online.
The homepage of your website effectively create a good or bad impression towards visitors. It is also responsible to drive audience and improve your online presence. It is what makes the first impression on online audiences about your company and business.
When people make search query then thousands of relevant websites shows on search engine, but only few website can impress their audience by their content title and homepage design.
The main goal of the landing page is to communicate broadly what you do and to create the positive at first impression.
In this article, we’ll go over 7 effective landing page design tips that inspire people to buy your products or subscribe to your list.
What is a Landing Page?
A landing page is a page, where visitors first time see after land on a blog or website. The main goal of landing page is to convert the visitors into readers, customers, subscribers etc.
Many of us can’t identify the difference between Landing Page and Homepage.
If you own a website and showcase your home page with latest articles this is not exactly a landing page, rather this is called homepage.
A website’s homepage typically design for broad range of purposes and it provides a general overview of a brand and business.
Generally a landing page within a website contains large hero image, Image slider, text and call-to-action button and design to fulfill specific target like turning visitors into customers.
7 Proven Tips to Design Powerful High converting Landing Pages
Landing page help to build customer loyalty and increase engagement but you will get few seconds to grab attention of your visitors and engage them with your contents.
This is bit tough job to create an effective landing page that boost conversion rate, but we have few guideline that can help you great way to
- Nurture new visitors and customers
- Educate people about your offers and
- Make conversions.
Let’s explore some tips to design a landing page that drive conversion:
Tip #1: Identify the Website Design Goal
Pre-plan is always necessary to design a high converting landing page, because without proper plan and defining your main objective you won’t able to design it properly.
Are you planning to design your landing page
- to get more e-mail subscriber?
- to showcase your featured contents?
- to turn visitors to customers?
- to turn visitors to loyal readers?
- to subscribe your visitors to a service?
- to generate more leads?
The entire question’s answer depends on your landing page objective and goal…
Your landing page will get a chance to make an affirmative perception on first view, so visitor must see exactly what they’re looking for the moment they arrive.
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| Image Source: Bright Mind School |
Bight Minds Online School has used an ideal landing page to increase conversion rate.
Defining the purpose of the landing page design will help you to see what will attract users to the site. So set your goal and vision clearly and start creating successful landing page that magnetize visitors and increase conversion rate.
Tip #2: Increase Trust Signals
Good landing page connect with audience, inspire them and build trust and relation. By providing adequate information about your offer and brand to your visitors, increase trustworthiness.
Trust signal can increase by including satisfied customer’s testimonials and reviews. According to BrightLocal’s statistics, over 86% of consumers including 80% of people aged 18-34 trust online reviews and personal recommendations.
You can also build trust with social signals. Many visitors judge popularity of a site after viewing the social media fans and followers.
Beside of that, create separate privacy and security policies, refund policy, Terms of use etc. and place them in an easily accessible position on your landing page. We recommended you can place them at the bottom of the page.
In addition, make sure your contact information is easy to find, conveying the message that you are open to communication with your customers.
Another strategy to build trust by including trust-badge, like your site has featured on several popular websites and you can add those sites’s logo in your landing page that serve as endorsement of your credibility and skillfulness.
Tip #3: Use beautiful Hero Image
It goes without say…
"A picture is worth a thousand words".
A landing page design can make more attractive by using beautiful Hero image or banner.
Good landing page contains eye catchy images to grab customer’s attention that increase conversion rate. You must maintain a clean page with minimalistic design.
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| Image Source: Heatline.com |
The above image has been taken from HeatLine.com and they have used their own Hero image to offer their service.
If you need attractive image for your landing page then you can check out the list of 40 Royalty free stock image source to pick perfect one.
Tip #4: Attractive Headings and subheadings to Broadcast Offer Value
A high converting landing page contains different offers for the visitors. And those offers should articulate in clear and concise language.
Generally almost all landing page uses large text as headlines and sub-headlines to deliver the messages to their visitors about the value of their offerings.
You can highlight your product benefits or services through headlines and sub-headlines. But keep your content as short as possible. Maximum two lines for header title and use small paragraph or bullet point for sub-headings.
Believe it or not
In Yodles Insights mentioned 57% of visitors turn into consumers when they see special offers, promo codes and discounts.
Most visitors come to your web site with tubular vision. They just focus on what are looking for. So highlight important benefits of your business and product in header title.
Tip #5: Call To Action (CTA)
The main and significant element of landing page is Call to Action (CTA). Without this your landing page would be useless, because the main goal of landing page is to generate lead and turn them into customer.
Through call to action users will able to subscribe to specific service and business. It should be clearly distinguish on your landing page, so place your CTA in clear and actionable position.
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| Image Source: MOZ |
Generally CTA place at the bottom of the header title and sub-header title, so tailor your CTA accordingly. But take the following properties to design your CTA
- CTA button shape
- CTA button Size
- Color and
- Text
Test different CTA button design until you get satisfactory click through rate.
Tip #6: Make Your Landing Page Mobile Friendly
Over 50% of people are now using Smartphone to browse different websites. Website with easy navigation feature on mobile device can generate more lead and convert visitors without complexity.
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| Image Source: Link-assistant.com |
It is essential for a landing page to have good and user-friendly design. If a landing page incorporates all the design elements and presents those in way that is usable on all devices can double your conversion.
Apart from desktop compatible design, use separate site for mobile users that compatible with any smart devices, but should remember the following features:
- Easy to navigate
- Links should not too close together
- Fast in loading
- Clean typography and Text should not too small to read
- Can be tap on specific section of the webpage on mobile device.
- Set the mobile viewport
<meta name="viewport" content="width=device-width, initial-scale=1">Responsive website design allows any website to be viewed on any type of device including Smartphone, tablet and notebooks.
Tip #7: Design and Brand consistency
If your landing page doesn’t have consistency in design then it would be tough to convert your audience. Without proper knowledge of design, graphics, color combination, typography you won’t able to design a high converting landing page.
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| Image Source: Uber |
The most successful marketing reflects brand consistency. Select a
- Design
- Template
- Color scheme
- Logo
- Appropriate Text Color
etc. but very carefully.
You not only want these elements to reflect your product or service, but also need them to remain consistent across all platforms.
Wrap it up
Landing pages are great way to connect with audience and increase conversion rate but it may not work for you first time and ultimately it will fail to achieve your goal.
The main reason behind this different page design work for different type’s audience.
To overcome from this issue you must test your landing page by changing design time to time. And analyze your conversion tracking result to know what is working best and what and why is not converting.
We hope by following this guideline, you will have your landing page design nicely that will help to get more clicks, signups and sales for your Business and Blog.
Make sure you employ all these tips to create your landing page, that make a quick but lasting impression on your viewers to get repeat visitors to your website and customer for your business.
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