Email marketing is one of the essential tools for successful marketing outreach. It doesn’t matter if you are a business owner or a blogger, email marketing should be a part of your marketing strategy.
According to the DMA, for every $1 you spend on email marketing, you can expect an average return of $32.
However, before you get started you should know that email newsletter services can be crucial for successful email marketing.
The only problem is that there are so many options out there that it can be hard to choose. For that reason, this list of best marketing services will show you what you can expect from each and make a decision based on your needs and preferences.
The only problem is that there are so many options out there that it can be hard to choose. For that reason, this list of best marketing services will show you what you can expect from each and make a decision based on your needs and preferences.
The Benefits of Email Marketing
If you are still unsure whether you need email marketing, just take a look at these few benefits:
- Increase repeat visits – People tend to roam around the internet and easily forget which websites they have visited. With email marketing, you can casually approach your website visitor and get them to come back.
- Achieve loyalty – Those who visit your site multiple times are more likely to become your loyal followers. You can motivate them with emails to visit your site repeatedly.
- Increase sales – Emails are a great way to get people to buy your products. Send them promotional codes, inform them of current sales, and get them interested in what you offer.
- Outperform social and organic search traffic – Email marketing is also increasing your website traffic. It is a great addition to boosting social and organic search traffic.
Why You Should Use Email Marketing Services
Now, that you have a clear idea of why you should use email marketing, let’s get into email marketing services.
Depending on what you need, they offer many great options such as:
- Managing and customizing email responses
- Automating your email campaigns
- Choosing a service that aims at your industry
- Tracking the success of your campaigns
16 Best Free and Paid Email Marketing Services
There are numerous email marketing services out there so we’ll narrow down your choice with these best email marketing platforms in 2019.
Check out our roundup of expert picks (with free options) so you can build your email list. Here's a list of the 16 best email marketing services for blogger and small business:
- ConstantContact
- ConvertKit
- Drip
- GetResponse
- Moosend
- SendInBlue
- AWeber
- MailerLite
- Keap
- ActiveCampaign
- MailChimp
- CampaignMonitor
- BenchmarkEmail
- iContact
- AutoPilot
- Ontraport
To make your decision easier let’s go through the significant features of those email marketing services.
1. ConstantContact
This is a very popular email marketing tool, especially for small businesses.
ConstantContact help you with your email marketing campaign by inquiring about your business. Once you get started they’ll ask you about your industry and your previous experience with email marketing. Based on that, they give you promotional ideas and personalized content.
What differentiates them from other email services is that you get a 60 days trial instead of the usual 14 or 30 days. If you are not sure if you need this for your business, you can at least give it a try at no cost.
Important features:
- Real time analytics
- Tracking users’ activity
- Scheduling follow-up emails
- Tracking the bounce rate
2. ConvertKit
As we previously mentioned, there are email marketing services that aim at a specific industry. This is one of such services.
If you are a blogger or a publisher, ConvertKit is a tool for you.
This service is specifically created for Youtubers, bloggers, influencers, and podcasters.
ConvertKit helps you to wrap up your email in an attractive form and send personalized emails to individual followers or subscribers.
Important features:
- Visual automations builder for sending targeted emails
- A/B testing to determine campaigns’ productivity
- Drag-and-drop interface
- Open rate tracking
3. Drip
If you are an eCommerce site owner, you should try out this email tool. It works perfectly with WordPress forms.
You’ll be able to track metrics such as new visitors, returning visitors, how many abandoned the cart, and who opened the email vs. who didn’t.
Based on that information, you can create personalized messages.
Important features:
- Segmenting email lists based on site visitor’s behavior
- Personalizing messages
- Creating custom conversion reports
- Tracking conversion rates
4. GetResponse
This all-in-one marketing platform has more than 350,000 active users from 182 countries based on the 2018 report.
GetResponse offers easy-to-use functions such as drag-and-drop builder for creating emails. In addition, its feature Perfect Timing will predict when is the perfect time to send emails in order to increase open rates.
It also has some unique features. With this platform, you will be able to create landing pages and webinars as well.
Important features:
- Wide range of email templates to choose from
- Autoresponder functionality
- RSS / blog to-email functionality
- Responsive email design
5. Moosend
A stunning email newsletter service is useful to create beautiful email campaigns. Moosend will help you to grow your email list rapidly. At present they are offering
- Monthly Plans – Monthly, 6 months, Yearly.
- Pay As You Go Plan
Under free plan you can create up to 1,000 susbcriber and send unlimited emails. In addition you can use all premium features under Free for EVER! Plan.
Notable features of Moosend are as follows:
- User-friendly Campaign Editor
- Email Marketing Automations
- Advanced List Segmentation
- Powerful Real-time Analytics
- Auto-Responder
- Affordable price.
6. SendInBlue
SendInBlue is a great platform for email marketing beginners with a limited budget. It comes with a free plan which is somewhat limited but still very helpful.
It is very easy to use and even without any prior knowledge, you can create a marketing campaign.
Those who are willing to pay for this service should know that the pricing is based on the number of emails you send not on the number of your contacts.
Important features:
- Easy to import and export email lists and contacts
- Tracking users’ engagement
- Paying is per email not per contact
- Segmenting contacts and sending emails to appropriate group of users
7. AWeber
AWeber is very simple and effective tool who has been a choice of many for over 18 years.
It comes with all the essentials such as automated email sequences, creating mobile-responsive signup forms, designing email newsletters, and so much more.
You can also easily integrate it with your WordPress website.
Just to mention that it also supports live chat, phone, and ticket-based emails. It even invented the email autoresponder. How great is that?
Important features:
- Responsive sign up forms
- Split testing
- Applying tags based on campaign’s open rate
- Newsletter templates
8. MailerLite
For all of you who are on a tight budget right now, MailerLite can be your solution.
Until you reach 1000 subscribers, you can use this tool for free. If you are a small business, this can be a great starting tool.
Even though it isn’t as expensive as some, it still has all the advanced technologies you need for attracting customers and increasing sales.
What we love about MailerLite is that it has 24/7 support which is very helpful and easy to use.
Important features:
- Custom HTML editor
- Highly optimized and responsive design
- Built-in photo editor
- Ideal to run FeedBurner RSS campaign with MailerLite.
- Using promotion popups
9. Keap
Keap, which is previously known as Infusionsoft, is one of the best platforms for small businesses.
Besides email marketing, this powerful email marketing platform includes customer-relationship management and much more.
It allows you to create customer profiles which will help you to define your target audience. Defining your target group is crucial for successful conversion.
Important features:
- Automated payment reminders
- Linking to Google calendar to make appointments
- Client data synchronization
- Customizable dashboard
10. ActiveCampaign
Their general goal is to achieve better results with fewer emails. If this is what you want as well, here is an email marketing provider for you.
ActiveCampaign is a user-friendly platform that does more than just to easing your troubles with its automation features. You can also monitor your social media, all from one place.
It brings real value to any type of business by empowering their email marketing campaign.
Important features:
- Personalized, responsive emails
- Marketing automation
- Organized customer’s data
- Direct messaging on your website
11. MailChimp
This email tool is great for both bloggers and website owners. It also comes with a free plan.
MailChimp is one of the leading email marketing providers which is no surprise considering their constant evolving. They even offer social media integration which is a huge benefit.
You can find on their website many educational resources which can be of great help at the beginning.
Important features:
- Ready-to-use email templates
- Gathering data based on user’s purchasing habits
- Accessing comparative data reports
- Connecting the MailChimp email campaign with social media networks
12. CampaignMonitor
Like the name says, this tool helps you to easily monitor your email campaign and have complete control over it.
CampaignMonitor tailored with hundreds of pre-built templates you can choose from, depending on what you want and need. Personalized emails based on users’ interests can get you loyal customers and increase in sales.
If you are using WordPress, you can create a Campaign Monitor subscribe form in WP form in just a few minutes.
Important features:
- Template designer
- Segmentation tool
- Interactive analytics that provide information on emails’ performance
- Social media sharing
13. BenchmarkEmail
BenchmarkEmail aims at simplicity. As they claim on their website, their goal is to get you to “stop wasting your time with complicated email marketing services.”
They emphasize that customer relations are the key to a successful business.
What their platform mostly focuses on is smart and timely automation, expanding audience with easy signup forms, and customized emails.
You can even improve your campaign by using one of their features which tracks your success with real-time reports.
Important features:
- User surveys
- Easily manageable mailing lists
- Creating image library
- A/B testing to determine campaigns’ productivity
14. iContact
iContact email marketing provider has been providing email services since 2003.
Besides their automation tools and simple email editing, you’ll also get a top of the notch customer service.
They give you your own strategic advisor who is there to help you find the right marketing strategy. The advisor will also give you any explanation about the features they offer and how you can make the most out of them.
Like that is not enough, they also offer Social+ marketing consultants. With their help, you can create social posts which will boost your online presence.
Important features:
- Landing page templates
- Automated event triggered emails
- Creating work-flows
- Reporting and analytics tools
15. AutoPilot
What make AutoPilot different their visual marketing tools?
They have a drag-and-drop interface which you use for everything from automation to email customization.
Here you’ll find all the features you need to capture and convert new leads with emails. Plus, if you want to connect your team, there is even an option for that.
With Annotate and Collaborate feature, you can ask your team to give you feedback on a specific customer journey.
Important features:
- Connecting with team members
- Action-based trigger automation
- Online tutorials
- Tracking users’ behavior
16. Ontraport
Ontraport has all the aspects of email marketing service you need. They can help you improve your customer relations and marketing campaign, and increase your sales.
You can create a complete campaign by using this platform. It even has a great feature for e-commerce which allows you to directly sell to your customers online.
This platform gives you an insight into detailed reports which answer all the important questions such as what channels your customers come from, how long does the conversion take, and so much more.
Important features:
- Creating relations between multiple databases
- Automatic credit card payment collections
- Award-winning customer support
- Detailed CRM (customer-relationship management) data
Conclusion
As you could see, email marketing services tend to make the whole email marketing process a lot easier. This is definitely an investment worth taking. Majority of newsletter services support almost all website platforms, so you can use any service from above in your blog or website.
List building is inevitable process to grow your blog. Email marketing service can help you to build your email list rapidly. Among various alternative you have to find suitable one according to your needs and future plan.
But you may not able to use full power of email newsletter service under free plan. To get the best result you should start with paid plan.
Now you know what each of this service has to offer, it is up to you to decide which one will serve you the best.
Diana Nadim
She is a writer and editor who has a Master degree in Marketing. She combines her passion for writing with her interest in research and creates thought-provoking content in various fields. Besides working as a contributor writer for TrustMyPaper. Follow her on Twitter.
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